![]() Oppenheimer audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24.īoth Barbie and Oppenheimer scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. ![]() “I think this marketing campaign is one for the ages that people will be talking about forever.” This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. Women drove the historic Barbie opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie. But while a certain section of enthusiastic moviegoers overlapped, in aggregate the audiences were distinct. “Barbenheimer” is not merely counterprogramming either. ![]() Overshadowed by the “Barbenheimer” glow as well as the blow of losing its IMAX screens to Oppenheimer, the Tom Cruise vehicle added $19.5 million, bringing its domestic total to $118.8 million. The only real casualty was Mission: Impossible: Dead Reckoning Part I, which despite strong reviews and a healthy opening weekend fell 64% in weekend two. Oppenheimer did $93.7 million from 78 territories, ranking above Barbie in India, for a $174.2 million global total. Internationally, Barbie earned $182 million from 69 territories, fueling a $337 million global weekend. The “Barbenheimer” phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. It’s also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. ![]() ‘Barbie The Album’ Gets Deluxe ‘Best Weekend Ever Edition’ Featuring New Tracks From Brandi Carlile… ![]()
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